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Keyword Suggestion & List Generator Tool
If you do a lot of keyword research — especially for PPC — you might want to check out a new tool called BulkWords. It combines a keyword suggestion tool and a keyword list generator into one interface that’s easy to use, not to mention easy on the eyes. There are three parts that make up the tool: Keyword suggestions from Google. This functions pretty similarly to Google’s AdWords Keyword...
How Do I Remove My Local Business Listing?
I get two or three emails per month like the one that came in this week from a small business owner named Akbar. His business is listed on a certain local search/directory site and, for reasons he didn’t explain in the email, he doesn’t want to be listed there. Could you please inform me on how to remove my business listing from a website called Citysearch. I do not pay Citysearch for advertising...
How to Market on Flickr
As a small business owner, you’ll have to work harder and smarter on the web to compete against the likes of Big Company Widgets and Deep Pockets Doodads. You’ll also have to be more creative and take advantage of a lot of marketing opportunities the big guys have overlooked. And you’ll have to make marketing opportunities where none exist. Let’s look at one marketing opportunity that very...
Web Design & Content Guidelines
Before you put a lot of time and energy into search engine visibility and online marketing, your first priority should be making sure your web site is ready to do its job: convert traffic into customers. Here are some basic rules and guidelines for making your web site more search engine-friendly, listed in no particular order. Read More Read More →
Other Local Search listing Marketing
Local Search is still in its infancy, but is expected to grow dramatically over the coming years. While this list of “other” local search opportunities is not comprehensive (more will be added as time allows), it does offer a good start for the small business owner looking to get in to the Local Search market early. It’s impossible to say which of the destinations above will be successful and...
MSN Local Search Tutorial
Unlike its two counterparts, MSN uses a 3rd party — Verizon’s Superpages.com to provide paid advertising listings. Paid ads appear at the top of the search results in the left column (see red circle in above image), but that’s the only bit of advertising to be found on the page. These ads are provided by Superpages.com, a business directory owned by Verizon. My sample “hair salon near Fresno,...
Yahoo Local Search Tutorial
Yahoo’s local search service integrates yellow page-style listings, Yahoo maps, user reviews and content, and other elements of Yahoo’s network. Yahoo claims to have the largest market share among the online local search destinations. Yahoo Local starts with two text fields — one to indicate WHAT you’re looking for, and the other to indicate WHERE. But the search box is just one aspect of the...
Google Local Search Tutorial
Google’s local search service is Google Maps. Google briefly used the name “Google Local,” but opted instead to stick with the more popular and well-known Maps name. You’re probably plenty familiar with Google Maps. Type an address and see the map, or switch to a satellite photo, or even see a hybrid of the two. Here’s Fresno, CA, for example. All you have so far is a map, no business information....
SEO Keyword Research Tutorial
Before you can start optimizing your site for the search engines, you must first know which terms you want to target. A good start would be to choose 3 or 4 keywords you would like your website to rank well for. With these keywords in your mind you can then set a goal to rank in the top 10 results on Google for each of them (we refer to Google because if you can rank well there, you’ll rank well...