One of the longstanding gripes about Google’s AdSense platform: Publishers have no idea how much money the search giant is generating from the ads it displays on their sites.
That’s going to start changing, Google announced this morning. The company is laying out the revenue splits for both its content and search partners: Publishers will receive 68 percent and 51 percent of revenue, respectively. And Google says it will start providing more detailed accounting to publishers going forward.
Plenty of caveats here: The splits don’t apply to all the AdSense products Google offers (games, for instance, are not included). They don’t apply to big publishers, who get to negotiate their own terms with Google (GOOG). And Google isn’t promising to maintain the splits indefinitely.
But some transparency is better than no transparency. And Google feels confident it won’t lose any accounts in the process. But just in case you were considering shopping around:
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