As it celebrates its 5th birthday, YouTube announced on its blog that it is now serving over 2 billion views per day to over 200 countries. It also gave a hint at future developments currently in the pipeline.
What’s In The Works
The company, which was acquired by Google for $1.65 billion in November 2006, ambitions to boost its search capacities “to make it even easier for you to sort through and find the videos that matter to you”.
Allowing more sophisticated search algorithms would certainly boost dwell time as viewers currently spend a mere 15 minutes a day on the site, compared with a full five-hour sojourn in front of the television.
In 2009 alone, better search and discovery capacities as well as additional content boosted daily minutes per user by 55%.
A Few Statistics
According to data compiled by Website-Monitoring.com, YouTube nevertheless monetizes over 1 billion video views per week globally, with 70% of its traffic originating from outside the U.S. With 24 hours of videos uploaded every minute, no wonder the number of advertisers using display ads on the site grew tenfold in the past year, despite the gloomy economic context. Over 3 millions people are connected on YouTube and autosharing content to at least one social network , with Facebook coming first at an amazing 46.2 years worth of videos watched per day. Orkut comes second with 12.7 years and MySpace third with 5.6 years.
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